Anthony's Digital Journey

              The two logos that I decided to compare and contrast are the logos for FedEx and UPS. FedEx is an American courier delivery services company and it stands for Federal Express. UPS stands for United Parcel Service. UPS is the world’s largest package delivery company and a provider of supply chain management solutions. Both of these companies provide delivery services to their customers. In my opinion, I believe that FedEx’s logo is more successful. FedEx’s logo is purple and orange. Those colors are a unique combination. I don’t know recall any other companies that use those two vibrant colors together off the top of my head. The lettering of this logo is in bold. The font is simple. Also, there is a hidden white arrow between the E and the X. I think that that is incredibly clever, especially because the company is known for providing delivery services. Once people see this arrow in the logo, they always look at the arrow. T...

1.)       Pizza Mind- This would be the name for a pizzeria. This company would be a restaurant and would sell freshly made pizza. If I was marketing this company, I would have photo of a brain and have the brain be made of pizza. I would also have a slice of the pizza being taken from the top portion of the brain and have the cheese dripping. 2.)       Aquaholic- A company that sells yachts. Some people like to buy boats as a sign of status. I would want to have the logo emphasize the luxuriousness of the boats that this company sells. I would want the font to also convey this elegance. 3.)       Another fictional idea could be an educational app that teaches people about astronomy. This app could teach young children about space, the planets, and stars. Astronomy is not taught very often and many children have an interest in space. 4.)       Another fictional idea could be a mixo...

Hello! My name is Anthony Kershner and I am from Buffalo, New York.  I am a sophomore at The University of Tampa and I am studying Communication and Public Relations. I am a hardworking individual who enjoys learning new things. Some of my favorite things to do include: going to the beach, taking long walks, exercising, and reading books. I have read each book in the Harry Potter series at least three times. My favorite sport is swimming. I lifeguard at a country club over the summer, which I thoroughly enjoy because I love working with children and being outdoors. I am excited to take Beginning Digital Arts because I don't have any experience working with programs such as Photoshop or Illustrator. I hope to understand more about how to navigate these programs. I also enjoy thinking creatively and hope to express that in the projects and work that I complete in this course.