Skip to main content

Final Portfolio







This is my final portfolio. I chose a simple red and black design because those are my favorite colors and ironically are UT's colors. I chose Alien League font for the title and header text and chose Avenir condensed for the body text. I originally had alien league as the body text too, but I found that Avenir condensed was an easier text to read, but also still worked with the header text. I'm really proud of my final project. I'm really happy I decided to take this class because I learned a lot. I was nervous coming into it not knowing anything about any of these programs, but I now feel incredibly accomplished and am proud of my new skill. 

Comments

Popular posts from this blog

Going Once, Going Twice, SOLD! – Biddable Media Taking the Digital Advertising Industry by Storm

Automation has had a profound impact on the digital advertising industry. The emergence of biddable media has specifically transformed the way advertisements are being purchased. Definition of Biddable Media: Digital media that may be purchased through auction platforms, predominately in real-time. Biddable media uses data to target audiences at the right time and within the proper context on a specific platform to improve campaign effectiveness. Historically, media has been purchased in bulk following contracts between media companies and agencies. Now, the process of buying media is virtually instantaneous. Bids are based on live data in terms of what buyers are willing to spend. If a bid is won, then a buyer’s ad will be posted on the publisher’s site automatically. An appealing aspect of biddable media is that purchasing can be optimized due to the success or failure of an advertisement. If a campaign is performing highly, a greater bid may be placed to gain even more expo...

The Future of Marketing is Real-Time

The emergence of real-time content as a marketing strategy has gained momentum over the past several years. Facebook, Snapchat, and Instagram are among the most popular social media platforms that have utilized this booming trend. More recently, the ability to live stream via different outlets have boosted engagement for companies across the world. Real-time marketing stems from delivering the appropriate content at the proper and respective time. Furthermore, it is a way in which a company can react or respond to current events and use the situation to their advantage through the production of creative and original material. A prime example of this may be seen through Oreos tweet during the third quarter of Super Bowl XLVII in February of 2013. Following the power outage at the Mercedes-Benz Superdome during the game, Oreo’s social media team immediately posted a tweet with an ad captioned, “Power Out? The ad attached to the tweet featured a picture of an Oreo in a dully lit room...

Making its Grand Debut: The Google Marketing Platform

Google has once again taken the marketing industry to new heights with the introduction of The Google Marketing Suite. Yesterday, the multinational technology enterprise announced the merger of the DoubleClick Digital Marketing and Google Analytics 360 marketing platforms into one cohesive marketing and advertising toolset. Technology is constantly advancing; therefore, marketing practices and are also evolving. Google’s efforts are believed to stay consistent with their desire to meet the needs of their customers, while also helping marketers accomplish their goals in an efficient and dynamic manner. “As the opportunity to engage consumers has grown and become more complex, we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel,” said Sridhar Ramaswamy, Google’s senior vice president of ads and commerce. This new medium’s objectives involve optimizing digital media and custom...