This is my final portfolio. I chose a simple red and black design because those are my favorite colors and ironically are UT's colors. I chose Alien League font for the title and header text and chose Avenir condensed for the body text. I originally had alien league as the body text too, but I found that Avenir condensed was an easier text to read, but also still worked with the header text. I'm really proud of my final project. I'm really happy I decided to take this class because I learned a lot. I was nervous coming into it not knowing anything about any of these programs, but I now feel incredibly accomplished and am proud of my new skill.
The emergence of real-time content as a marketing strategy has gained momentum over the past several years. Facebook, Snapchat, and Instagram are among the most popular social media platforms that have utilized this booming trend. More recently, the ability to live stream via different outlets have boosted engagement for companies across the world. Real-time marketing stems from delivering the appropriate content at the proper and respective time. Furthermore, it is a way in which a company can react or respond to current events and use the situation to their advantage through the production of creative and original material. A prime example of this may be seen through Oreos tweet during the third quarter of Super Bowl XLVII in February of 2013. Following the power outage at the Mercedes-Benz Superdome during the game, Oreo’s social media team immediately posted a tweet with an ad captioned, “Power Out? The ad attached to the tweet featured a picture of an Oreo in a dully lit room
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