This is my final portfolio. I chose a simple red and black design because those are my favorite colors and ironically are UT's colors. I chose Alien League font for the title and header text and chose Avenir condensed for the body text. I originally had alien league as the body text too, but I found that Avenir condensed was an easier text to read, but also still worked with the header text. I'm really proud of my final project. I'm really happy I decided to take this class because I learned a lot. I was nervous coming into it not knowing anything about any of these programs, but I now feel incredibly accomplished and am proud of my new skill.
Automation has had a profound impact on the digital advertising industry. The emergence of biddable media has specifically transformed the way advertisements are being purchased. Definition of Biddable Media: Digital media that may be purchased through auction platforms, predominately in real-time. Biddable media uses data to target audiences at the right time and within the proper context on a specific platform to improve campaign effectiveness. Historically, media has been purchased in bulk following contracts between media companies and agencies. Now, the process of buying media is virtually instantaneous. Bids are based on live data in terms of what buyers are willing to spend. If a bid is won, then a buyer’s ad will be posted on the publisher’s site automatically. An appealing aspect of biddable media is that purchasing can be optimized due to the success or failure of an advertisement. If a campaign is performing highly, a greater bid may be placed to gain even more expo...
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