Anthony's Digital Journey

Automation has had a profound impact on the digital advertising industry. The emergence of biddable media has specifically transformed the way advertisements are being purchased. Definition of Biddable Media: Digital media that may be purchased through auction platforms, predominately in real-time. Biddable media uses data to target audiences at the right time and within the proper context on a specific platform to improve campaign effectiveness. Historically, media has been purchased in bulk following contracts between media companies and agencies. Now, the process of buying media is virtually instantaneous. Bids are based on live data in terms of what buyers are willing to spend. If a bid is won, then a buyer’s ad will be posted on the publisher’s site automatically. An appealing aspect of biddable media is that purchasing can be optimized due to the success or failure of an advertisement. If a campaign is performing highly, a greater bid may be placed to gain even more expo...

Have you ever wondered why certain advertisements are displayed on your Facebook News Feed? Recently, Facebook has been striving to alter the way advertisers control their custom audience lists. A custom audience list refers to the contact records advertisers transfer to Facebook to target advertisements. These uploaded lists include: phone numbers, email addresses, and other data which use algorithms to cross reference information against profiles. The goal of this action is for Facebook to provide more transparency to their users and explain why specific ads appear on their News Feed. Starting on July 2 nd , advertisers will have to specifically identify the source of an audience’s information at the time they utilize a custom audience list. When uploading these lists, advertisers will be required to state whether the information was gathered directly from customers, directly from agencies, or from a combination of both customers and data providers or agencies. In addition to...

The emergence of real-time content as a marketing strategy has gained momentum over the past several years. Facebook, Snapchat, and Instagram are among the most popular social media platforms that have utilized this booming trend. More recently, the ability to live stream via different outlets have boosted engagement for companies across the world. Real-time marketing stems from delivering the appropriate content at the proper and respective time. Furthermore, it is a way in which a company can react or respond to current events and use the situation to their advantage through the production of creative and original material. A prime example of this may be seen through Oreos tweet during the third quarter of Super Bowl XLVII in February of 2013. Following the power outage at the Mercedes-Benz Superdome during the game, Oreo’s social media team immediately posted a tweet with an ad captioned, “Power Out? The ad attached to the tweet featured a picture of an Oreo in a dully lit room...

Emerging technology such as artificial intelligence (AI) is the buzz of the business world. Marketing is one specific industry profoundly influenced by this new development. Artificial intelligence utilizes computer algorithms to gain knowledge, make inferences, and predict different patterns or changes. While there is much discussion surrounding this topic, most companies have not implemented new software into their marketing strategies yet. In a survey conducted by PointSource, an IT service management company, 679 senior-level decision makers were asked about their adoption of emerging technologies. The majority of those surveyed stated that are not currently using artificial intelligence, blockchain, or voice- activated technologies. Approximately 40% of respondents said that they were in the discovery phase of AI intelligence, and 33% responded that they are considering possible vendors at the moment. On the other hand, only 21% of respondents had selected a vendor for AI a...

Google has once again taken the marketing industry to new heights with the introduction of The Google Marketing Suite. Yesterday, the multinational technology enterprise announced the merger of the DoubleClick Digital Marketing and Google Analytics 360 marketing platforms into one cohesive marketing and advertising toolset. Technology is constantly advancing; therefore, marketing practices and are also evolving. Google’s efforts are believed to stay consistent with their desire to meet the needs of their customers, while also helping marketers accomplish their goals in an efficient and dynamic manner. “As the opportunity to engage consumers has grown and become more complex, we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel,” said Sridhar Ramaswamy, Google’s senior vice president of ads and commerce. This new medium’s objectives involve optimizing digital media and custom...

We live an increasingly automated world. With the rise of Siri, Amazon Echo, and Google Home, people enjoy the convenience of working with automated and interactive forms of virtual assistance. The introduction of chat-bots as a strategy for marketing and advertising a business is a quick and relatively cost-effective way to stimulate engagement. Chatbots are computer-generated programs that can provide updates, trending news, and convey beneficial messages. Reducing the need for customer service representatives, these automated systems can provide either text or voice generated answers to inqueries about the products and services that a business offers. Chatbots on websites are notoriously known as an instantaneous way to provide customer service and enhance the experience and expectations of customers who may be searching for specific products or discounts. Real-time communication can harbor loyalty among customers, promote brand awareness, which can therefore lead to growth for t...

This is my final portfolio. I chose a simple red and black design because those are my favorite colors and ironically are UT's colors. I chose Alien League font for the title and header text and chose Avenir condensed for the body text. I originally had alien league as the body text too, but I found that Avenir condensed was an easier text to read, but also still worked with the header text. I'm really proud of my final project. I'm really happy I decided to take this class because I learned a lot. I was nervous coming into it not knowing anything about any of these programs, but I now feel incredibly accomplished and am proud of my new skill. 

For my animation project, I decided to go off of my collage. I really enjoyed working with animation. I used the song Boogie Fever as my audio. Throughout the video I have the music notes moving around since the music plays throughout my entire video. I had the text fade in at the when the lyrics were sang. I also had the people move to make it look as though they were dancing. I also chose to fade the dancers in once the lyrics were sang so they looked as though they were catching the "Boogie Fever."

For my project, I decided to use lyrics from the the musical Rock around the Block. The lyrics from the song "Nifty Fifties" that I chose was Take me right back to the nifty fifties. Right before I started brainstorming topics for my project, I was talking to my mom on the phone and she was telling me about how my little sister is in that musical at her school. So, since I had that musical on my mind I thought that it would be cool to create a photo of a date scene from the 50s. Dating today is so lame compared to in the 50s. People used to go on fun dates back in the day. There was no texting or Tinder. When I think of a date in the 50s, I think of people swing dancing to upbeat music playing from a jukebox in a diner. I also picture a couple sharing a milkshake. This is how I came up with the image that I created. First, I used the spot healing brush to make the back wall into a completely red wall. Then, I inserted a photograph of a picture frame with the name of a diner. ...

I enjoyed working on this project very much. I decided to make a magazine cover for one of my favorite bathing suit stores: Chubbies. I have so many bathing suits from there. All of their designs are so fun and colorful. I put myself as the main photo. This required strategic placement and a great deal of time to make the selection of my body. I also used photoshop to make my skin look clear. I removed all of my tattoos. I decided to use a gradiated background to make the bathing suits pop out more. I like the fonts that I choose. I used the drop shadow behind the pictures and text on the right hand side. Original photo of me:

For my self-insertion project, I used a picture of me and my two friends from Halloween. I was Hugh Hefner and they were Playboy bunnies. I decided that it would be comical to take that photo and put us at the Playboy manshion in Los Angeles. This project was time consuming. I used the burn tool to create shadow beneath us. I didn't want to use this tool too excessively because the more I added it, the more the effect looked fake. I think that I used it just enough to make it appear as though we are standing in that specific location.

For my HTML project, I decided to create the Tampa Bay Lightning Logo. This assignment took a deal of patience and trial and error. It was a very tedious process, but I am very satisfied with my final product. The curves were the most difficult aspect of my project. I played with the gradient background for a while. In the end, I decided to use the two different shades of blue to create a faded look. I made the logo white so that it would pop out because it contrasts with the background. <!DOCTYPE HTML> <html> <head> <script> window.onload = function() { var canvas = document.getElementById("myCanvas"); var context = canvas.getContext("2d"); ////////////////////////////////////// start below this line ˇˇˇˇˇˇˇˇˇˇ context.rect(0, 0, 800, 600); var grd = context.createLinearGradient(200, 200, 200, 800, 800, 800); grd.addColorStop(0, "#1E2A5C"); grd.addColorStop(1, "blue"); context.fillStyle = grd; conte...

This is my vector illustration. This project by far has been my favorite in the course up to this point. While it was incredibly challenging and time consuming, I am proud of my final product. I decided keep the bottom half of the background; however, I chose to make the top half of the background one solid color and used the gradient tool. The most challenging part of this project was replicating the rough texture of the tree. Also, I had to be incredibly patient and use the pencil tool to  make the panda look furry. Overall, I am very satisfied with my vector illustration and am happy that I am learning more about Illustrator and the different tools available within the program.

This is Fabio. He is a robot bird who lives alone in the only tree in the park. He longs to one day move his nest closer to the mountain that he can see everyday from his home in the tree.

I decided to create a logo for a fictional company that would strategically design and generate sleeve tattoos for people. I decided to name my fictional company "Addinkted." The font I chose was Trattatello because of its grungy aesthetic. I made the color of my company name red because it contrasts with the background, therefore; it stands out. Also, when you get a tattoo ink is injected into your skin, which makes you bleed. This red color may also be associated with blood. Also, I decided to have my logo back because ink is black. I based my logo off one my original rough sketches. I chose the horse chess piece to represent my logo because it is a symbol of strategy. Strategically placing tattoos together is also like completing a puzzle. This is why I decided to incorporate puzzle pieces in my logo. Lastly, I decided to make ink drip from the bottom left corner of the logo to further emphasize that this company is a tattoo company.

I used Adobe Illustrator to create my caligramme. I chose to make an elephant because that is my favorite my animal. I used words that are often associated to elephants to create the entire image. I used shades of brown and grey for the text.